May 5, 2022
EASTHAMPTON, MASSACHUSETTS — bankESB has promoted three of its officers to vice president.
Meagan Barrett has been promoted to vice president, human resources. Barrett, of West Springfield, joined bankESB in 2008 as a human resources assistant. She was promoted to officer in 2016 and to assistant vice president in 2019. Barrett manages a team of six and has responsibility for human resources across the family of banks of Hometown Financial Group, including bankESB, bankHometown, and Abington Bank. Barrett earned the designation of Certified Employee Engagement Specialist and also maintains a Professional in Human Resources certification. She is currently pursuing designations as both Senior Professional in Human Resources and the Society for Human Resources Management Senior Certified Professional, and also is a member of the HR Advisory Council for Employers Association of the NorthEast (EANE). Barrett is active in the community, volunteering for Easter Seals and as a youth sports coach.
Cara Crochier has been promoted to vice president, marketing. Crochier, of Montgomery, joined bankESB as a teller in 2008 and joined the Marketing department the following year. She was promoted to interactive marketing officer in 2015 and to assistant vice president in 2018. Crochier manages a team of four and has overall responsibility for campaign management, advertising agency relations and all earned and owned media channels across the Hometown Financial Group family of banks. She earned her bachelor’s degree in political communication from Emerson College and the designation of Certified Financial Marketing Professional from the American Bankers Association Bank Marketing School at Emory University. Crochier is active in the community, serving as a board member and clerk for the Children’s Advocacy Center and as a committee member of the New England Financial Marketing Association.
Stacey Tower has been promoted to vice president, strategic project management. Tower, of Easthampton, joined bankESB in 2001 as a teller and has held various positions in both retail banking and operations prior to joining the information technology/projects team in 2008 as a project coordinator. She was promoted to bank officer in 2014 and currently manages a team of five project managers. Tower earned her bachelor’s degree in leadership and organizational studies from Bay Path University, completed the Graduate School of Banking’s program in technology management last year, and earned the designation Certified Associate in Project Management from the Project Management Institute. She is also a board member of the Lathrop Retirement Community and is a volunteer with the Cutchins Programs for Children and Families.