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Easthampton, Massachusetts — Leighanne Sullivan of Westfield has joined the bankESB Marketing Department as its social media coordinator. In this role, she will be responsible for maintaining the bank’s social media presence across all platforms as well as those of the member banks of its parent company, Hometown Financial Group. Additionally, she will produce video content and serve as the primary administrator for the company intranet.

Prior to joining bankESB, Sullivan was a marketing assistant with Project Look Sharp in Ithaca, New York, and before that was a marketing intern with Westfield Bank and a public relations and social media intern with Sarah Hall Productions.

This spring, Sullivan earned her bachelor’s degree in integrated marketing communications from Ithaca College, and while there was a participant in their Leadership Academy and a member of the women’s crew team.


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