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Easthampton, Massachusetts - Brenna Breeding of West Springfield has joined the bankESB Marketing Department as its digital marketing manager. In this role, she will be responsible for providing strategic, tactical, and analytical support for online and digital marketing initiatives for bankESB and across the member banks of its parent company, Hometown Financial Group.

Prior to joining bankESB, Breeding was the marketing communications associate with VentureWell in Hadley, and before that was the communications and marketing specialist for the Center for Responsive Schools.

Breeding earned her bachelor’s degree from the University of Delaware. She is an active volunteer in the Greater Springfield community and has been a member of the Junior League of Greater Springfield for seven years. She lives in West Springfield with her husband and young son.


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