September 13, 2022
EASTHAMPTON, MASSACHUSETTS — Cara Cusson of Greenfield has joined the bankESB Marketing Department as its marketing communications manager. In this role, she will be responsible for strategic marketing communication plans and programs; managing and directing the company’s sales material and promotional inventory program; managing communications-related projects and priorities; and managing the promotion of sponsorships and donations company-wide for bankESB and across the member banks of its parent company, Hometown Financial Group.
Prior to joining bankESB, Cusson was the director of planning and special projects in the University Relations Department at UMass Amherst and before that was the production manager in the Communications Office at Deerfield Academy.
Cusson holds a bachelor’s degree in communication from UMass Amherst and a master’s degree in corporate and organizational communication from Northeastern University and is a volunteer for Safe Passage.